If you have concerns about how quickly your site loads on your browser, you’re not alone. Many factors contribute to load time including server speed, the time of day, your local connection, and the computer or device you’re using. There are a number of free tools for checking your site speed including GTMetrix.com and Pingdom. However as this screen grab from GTMetrix shows, many major websites have average to bad scores.
“Now here’s my problem: I have a website that ranks 85%. It ranks “A’s” in every area except for when it comes to serving scaled images, and it loads in 1.5 seconds. My images are 45% larger than they are being displayed, and I like it this way because it looks better. Resizing to the exact display width causes them to look blurry, and I’ve tried resampling with all the methods available. The only way for me to achieve an “A” rating with this website is to make the image quality noticeable worse, which I think hurts the user experience.”
In summary: trust your senses. If the site home page is loading in a few seconds, in most cases, that probably seems fast enough. Most other pages in your site will load faster than the home page. Usually the home page has more graphic intensity that requires a longer load time. If your site was created with WordPress, there are several plugins that can help speed load times. Using compression on large graphic files also can zip things along. Your host for the site can also be a factor in page speed, as well as the type of account you have. Generally, the less expensive, the slower. But, like with everything, it’s a compromise. More pizzazz often takes more time to load. Usually it’s a matter of finding the right balance for you and your customers.